Last week we shared our first B2B strategy for increasing customer engagement, “Positioning for the Long Term.” This week we share Strategy #2, and how to implement it in your organization and on LinkedIn.
Strategy #2 – Know who your customer’s customers are
Think: “What do our customers need from us now to better serve their customers?” “Using these insights, how can we win new customer relationships, build trust, and engender customer loyalty?
Refocus on knowing your customer – and their customers.
How can you implement this in your business?
– Capitalize on segmentation strategies – provide “tweaked” or completely different messaging and/or offerings for different market segments
How can you implement this by leveraging LinkedIn?
– Take advantage of LinkedIn’s unique targeting and filtering features to refine your audience.
– Look for commonalities, patterns, and trends within the cohort
– Try LinkedIn’s Insight Tag, Matched Audiences and Account-based marketing tools
Don’t miss B2B engagement strategy #3 in our next post!