What to know before you go Trade shows provide excellent marketing opportunities to build brand awareness with a captive and targeted audience as you showcase company or expertise to a sea of potential prospects. Whether your company is an exhibitor…
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All the technology in the world does nothing for companies if their audiences don’t trust them. Consumers are getting wise to AI, can easily verify claims online, and are not big fans of content that doesn’t feel “person first” in its…
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It seems every industry is talking about Artificial Intelligence and how it will shake up the way things are done. This includes marketing. Thanks to lots of machine learning, generative AI produces text, images, or other content, usually in response…
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In our last blog post we shared 4 marketing trends for 2024. This week we are sharing 3 more trends to help make your marketing better and more authentic. 1) Harness social listening in your marketing strategy Real-time interactions and customer insights…
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Authentic: adjective1: not false or imitation : real, actual 2: true to one’s own personality, spirit, or character Consumers are becoming savvier about what they are being served by marketers—and they are seeking more authentic interactions with brands. According to a Forbes…
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Leadership consultant Larry Prince created a series of questions designed for business owners to help assess their company’s readiness for growth. He also lists three keys that are important in assessing your readiness for expansion. In our last newsletter we discussed the first key – market presence is crucial…
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