Boost Your Marketing by Being a Guest on Internet Radio

by Deborah A. Bailey

Still somewhat under the radar compared to other social media tools, Internet radio is an inexpensive way to market to large numbers of potential clients. In fact, I’ve had such good results that I wrote an ebook, “Boost Your Marketing & Your Visibility with Internet Radio” so that I could help others achieve the same results for their marketing.

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Why HTTPS Should Be Enabled on Your Website

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled?

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How To Drive Donations with Hallmark Holidays

Guest post by Jeremy Silverstein

Your nonprofit or charitable organization may receive as much as 25 to 50 percent of your annual donations between October and December. These donations are helpful, but your organization needs support all year to stay in the black. Learn specific ways to leverage six Hallmark holidays and increase donations year-round.

Tap Into Emotions

Donors are human, and they’re more likely to get excited about your cause when they feel emotionally attached to it. Prepare promotions that tap into a donor’s joy, happiness or nostalgia as you raise money.

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5 Steps to Developing Your New Content Marketing Strategy

Time for new Content printed on an old typewriter.

How do you unify efforts when you have different team members, initiatives, and strategies for your blog, email and social media marketing? You need to come up with a content marketing strategy that accounts for each channel.

Following these five steps will help you create a cohesive marketing plan.

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4 Tips to Make Your Content Marketing Stand out

Woman hand holding a white spech bubble with a illustration on blue background. This illustration has a yellow crown and content word into window computer.

Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.

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5 Steps to Improve Your Content Marketing Strategy

Develop your content marketing strategy

Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building sales to hiring top talent.

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Videos to improve your networking

5 Videos to Improve Your Networking Skills in the New Year

Videos to improve your networkingIs your New Year’s resolution to improve your networking skills? These 5 videos will help you establish lasting connections and get the most out of networking events.

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Is Your Business Missing out on Mobile?

Don't let your business miss out on mobile

I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.” Read more

My Top 15 Marketing Tweets of 2016

Top 15 Marketing Tweets of 2016

Follow me on Twitter @LMKasprzak

At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.

What Your Small Business Should Do To Look Like A Social Media Pro

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more

What Does Your Logo Say about Your Business?

logos and branding

Your logo is the visual image of your company. Is it time to refresh yours to better reflect your company’s brand?

When I start developing a marketing program for a new client, the first thing we tackle is branding. This often means creating or updating their firm’s logo. Here’s what I tell new clients about branding…

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