When you think of content marketing, what comes to mind? Creating a white paper? Writing a blog post about your latest acquisition? In 2018, content marketing is about creating interesting content people actually want to engage with.
Stop talking about your brand, and start creating content people want to read, watch or listen to. Sponsored posts, branded emails and traditional ads are no longer as effective as they once were. Read more
LinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential:
Complete Your Profile – your profile is the heart and soul of your personal and online business brands.
Search engines help you get new readers, viewers, and listeners for your content. Give the search engines what they want by avoiding the following common mistakes that content creators make.
Short Content
Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more likely it solves the searcher’s intent or question, and that is what Google wants. Read more
Don’t be fooled by common marketing misconceptions. Here are 4 myths that just aren’t true:
Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions.
Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI.
More Eyes = More Dollars – Views and clicks don’t create customers. Engagement marketing builds advocates for your brand, which pays dividends long after purchase.
Your Product Should Sell Itself – If you don’t put your product in front of the right audience in a measurable way, you may not be discovered.
For more Marketing Myths Debunked READ THE FULL ARTICLE via TechnologyAdvice.
Looking to improve the SEO for your business? Here are 10 resources for understanding and optimizing SEO.
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Automation will save you time, money and help make your business run smoothly – you just need to know how to use it. Here are my top resources for automating your business.
Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.
Simple Solutions to Common Marketing Challenges – http://ow.ly/N4l630dujdP
Three Keys to Better Social Media Engagement – http://ow.ly/u3Mb30dujf3
Content marketing isn’t just beneficial for big businesses. Small businesses can get results, even with smaller budgets. These top Tweets from Advantage Marketing offer resources and tips to sharpen your small business content marketing strategy and execution.
Content Marketing Myths That Businesses Need to Stop Believing –http://ow.ly/dNoo309C2Gq
by Deborah A. Bailey
Still somewhat under the radar compared to other social media tools, Internet radio is an inexpensive way to market to large numbers of potential clients. In fact, I’ve had such good results that I wrote an ebook, “Boost Your Marketing & Your Visibility with Internet Radio” so that I could help others achieve the same results for their marketing.
What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled?