Advantage Marketing’s managing director, Loraine Kasprzak, has successfully completed the rigorous initial Duct Tape Marketing training and has continuous access to training throughout the year ensuring she is the best at the marketing game. Read more
All that hard work paid off, and your B2B event was a success! Now what? Post-event follow up is key to ensuring your attendees’ experiences are stellar. Read more
Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions but you must constantly innovate and evolve. Here are some tips for keeping things fresh: Read more
The secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down.
One goal – If you don’t have goals in place for your digital marketing activities, you might as well not be doing it. Every time you start writing a blog post or composing a tweet ask yourself: Will this help me achieve my goal? Read more
Brand recognition is important not just in the consumer space but also in the business-to-business space, where buyers are increasingly conducting their own research prior to reaching out to potential vendors. Brand awareness is a vital strategy for reaching those prospects and driving leads.
Here are a few brand-awareness strategies and how they can generate leads for your business:
- Infographics are a useful way to share information with prospects and have them keep your brand top of mind.
- Posting original content is a modest way to develop marketing messages and establish your title as an industry expert. Whether it is on a blog or through an email newsletter, original content sets your company apart from competitors and establishes you as an authority.
- Social media tools – Take advantage of built-in technology on popular platforms that aid in the lead generation process.
- Influencer marketing – Joining online groups and conversations allows communication with professionals who command authority in your field, and help you become recognized as an influencer yourself.
For more ways to drive leads by building brand awareness READ THE FULL ARTICLE HERE.
When you think of content marketing, what comes to mind? Creating a white paper? Writing a blog post about your latest acquisition? In 2018, content marketing is about creating interesting content people actually want to engage with.
Stop talking about your brand, and start creating content people want to read, watch or listen to. Sponsored posts, branded emails and traditional ads are no longer as effective as they once were. Read more
Complete Your Profile – your profile is the heart and soul of your personal and online business brands.
Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more likely it solves the searcher’s intent or question, and that is what Google wants. Read more
Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions.
Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI.
More Eyes = More Dollars – Views and clicks don’t create customers. Engagement marketing builds advocates for your brand, which pays dividends long after purchase.
Your Product Should Sell Itself – If you don’t put your product in front of the right audience in a measurable way, you may not be discovered.
For more Marketing Myths Debunked READ THE FULL ARTICLE via TechnologyAdvice.
Looking to improve the SEO for your business? Here are 10 resources for understanding and optimizing SEO.
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