Why Should Paid Search Be Part of Your Mix? Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn, to banner ads on other websites, advertising online has been around for a while.
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In our last blog post we shared the first 3 stages of the customer journey and ways to incorporate social media. Yes, it really is possible to do it without resorting to sales-y posts or spammy messages! Here are the…
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The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll. To get the most out of their visit, consider implementing the elements detailed in this post.
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Gone are the days of your website just being a digital brochure for your company. A website now has many jobs, including:
Read MoreSmall businesses hire marketing consultants for many reasons. But do you know what you should consider when evaluating marketing consultants? This post includes a must-see video from Duct Tape Marketing founder John Jantsch about the questions you should ask when considering hiring a marketing consultant.
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Advantage Marketing’s managing director, Loraine Kasprzak, has successfully completed the rigorous initial Duct Tape Marketing training and has continuous access to training throughout the year ensuring she is the best at the marketing game.
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