Having an author bio is important for search because it establishes experience, expertise, authority, and trustworthiness (E-E-A-T), which are critical factors in Google’s search quality guidelines. These guidelines were set by Google to help improve the quality of content published…
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In Part 1 of Cracking the SEO Code for 2025, we covered AI and N-E-E-A-T, while Part 2 delved into technical SEO, voice, and video search. In each, we shared key Insider Advantage Insights© so you and your marketing team…
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Search engine optimization (SEO) is never a “set it and forget it” strategy. As with all digital marketing, it evolves. With the new year here, we are sharing key SEO trends for 2025 to help keep your online presence…
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With the new year fast approaching, it’s time to look at key SEO trends for 2025. These trends fall into several categories: on-page SEO (messaging and content creation for humans), technical SEO (for the bots and crawlers), alternative search techniques…
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Google Trends allows you to view keyword popularity worldwide or by country, subregion, metro area, or city. This can help you refine your marketing campaigns, understand where your potential customers are and optimize your local SEO strategy. Dive deep into search…
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With Google’s advancements, taking your pages to the next level requires you to work on more than keywords. Earning page one rankings demands a multi-tiered SEO approach that pairs content quality with site authority. Here are five common reasons pages don’t…
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