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Your website is more than a digital brochure

Why Your Website Doesn’t Attract Customers

Gone are the days of your website just being a digital brochure for your company.

Your website is more than a digital brochure

A website now has many jobs, including:

Get found – The website should be optimized for search to help you get found online.

Build trust – Your website is a key element to building trust. Once a person arrives on your website, it needs to validate their challenges. Your website needs to function the way your customers need it to and expect it to.

Educate – Your website should teach people how to recognize what their problems and challenges are. · Inform – Once a person has found you and trusts you, you need to inform them on how you can solve their problems.

Nurture – Often people need to come back to your website numerous times before making a purchase. Capture their email address and continue to create valuable content that is relevant to their stage in the customer journey to nurture them through to the sale.

Convert – A conversion can be many things from subscribing to a newsletter, to calling you, to making a purchase on your website. Conversion opportunities need to be an element of the design of your homepage to help guide the journey.

In today’s world, your customer’s journey starts by researching online. People are coming to a conclusion on their own as to whether or not they are interested in buying from you far before you even realize you are being looked at. You need to make sure you have a presence in these early research stages, and completing each of the jobs above will help you do that.

Wondering why your website doesn’t generate traffic and leads like you thought it would? Our Total Online Presence Audit  can help. Find out why you need this audit.

Tell a story

The main goal your website should achieve is to be able to immediately tell a story. What you may get wrong about storytelling on your website is that the story is not about YOU. The story must be the story your customers and prospects are telling themselves. They need to see themselves in the story which starts with their challenges, problems, and issues that they don’t know how to solve. You have to immediately let your website visitor see that you know what they’re struggling with and that there’s a good chance that you know how to solve it.

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Improve your online marketing with a Total Online Presence Audit

Improve Your Online Marketing with a Total Online Presence Audit

Improve your online marketing with a Total Online Presence AuditWondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords?

With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market. Read more

Avoid These Common SEO Mistakes

Common SEO Mistakes Ruining Your Content Marketing

Common SEO Mistakes Ruining Your Content MarketingSearch engines help you get new readers, viewers, and listeners for your content. Give the search engines what they want by avoiding the following common mistakes that content creators make.

Short Content

Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more likely it solves the searcher’s intent or question, and that is what Google wants. Read more

10 Resources for SEO

10 Resources for SEOLooking to improve the SEO for your business? Here are 10 resources for understanding and optimizing SEO.
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Why HTTPS Should Be Enabled on Your Website

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled?

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