Cutting your marketing budget always seems like an easy win on paper. The line item shrinks, campaign management overhead vanishes, and the business keeps running fine for a few weeks. Eventually though, the lack of steady marketing takes its toll…
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Handing your website and marketing to one company can sound convenient. They build the site, manage your SEO, write content, run Google ads, and send you one neat monthly invoice. You barely have to think about it. But that convenience…
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Is your content fresh and updated? How do you know? Why does that even matter? Why is up-to-date content important? Updating content is crucial because you don’t want anyone to find information on your website that is no longer valid….
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Get Your Site Ready Now! Google will be rolling out a new search algorithm in May 2021. This new “Page Experience” ranking factor combines metrics from Core Web Vitals with existing criteria, such as load speed and mobile friendliness, as factors for ranking results. According to…
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Are you frustrated that your website isn’t performing as you had hoped? Unfortunately that happens all too often.
There are many things you should evaluate to determine why your website is not performing. In addition to the site design and layout, pay attention to these factors…
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An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some…
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