Tips for Successfully Re-launching Your Website

Tips for Successfully Re-Launching Your Website

An outdated website sends a message that you aren’t up on the latest trends. 

There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy but successful.

1. Benchmarks

Before you launch your website redesign, be sure to familiarize yourself with your site’s traffic, bounce rate, average time on site and other stats so you have an accurate picture of how successful — or unsuccessful — your re-launch is.

2. Goals

Once you know where your traffic is, it’s time to set some goals for where you want it to be. What do you hope to accomplish with your re-launch? Do you want more traffic? Perhaps you want more visitors to convert into customers. Whatever your goals, write them out and then work backward on how you will get there.

3. SEO Still Matters

There are more than 1 billion websites on the World Wide Web. You have to stand out from all of those, rise up the ranks and somehow capture the attention of potential site visitors.

4. Test Different Browsers

Ideally, before you launch your new look, you should test how the site performs across different browsers and screen sizes. Choose the one you like best and see how your site might look on a mobile device or on a larger screen.

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Wondering why your website doesn’t generate traffic and leads?

Our Total Online Presence Audit uncovers the mistakes you’re making that are keeping prospects away from your site. Learn more today!

Your website is more than a digital brochure

Why Your Website Doesn’t Attract Customers

Gone are the days of your website just being a digital brochure for your company.

Your website is more than a digital brochure

A website now has many jobs, including:

Get found – The website should be optimized for search to help you get found online.

Build trust – Your website is a key element to building trust. Once a person arrives on your website, it needs to validate their challenges. Your website needs to function the way your customers need it to and expect it to.

Educate – Your website should teach people how to recognize what their problems and challenges are. · Inform – Once a person has found you and trusts you, you need to inform them on how you can solve their problems.

Nurture – Often people need to come back to your website numerous times before making a purchase. Capture their email address and continue to create valuable content that is relevant to their stage in the customer journey to nurture them through to the sale.

Convert – A conversion can be many things from subscribing to a newsletter, to calling you, to making a purchase on your website. Conversion opportunities need to be an element of the design of your homepage to help guide the journey.

In today’s world, your customer’s journey starts by researching online. People are coming to a conclusion on their own as to whether or not they are interested in buying from you far before you even realize you are being looked at. You need to make sure you have a presence in these early research stages, and completing each of the jobs above will help you do that.

Wondering why your website doesn’t generate traffic and leads like you thought it would? Our Total Online Presence Audit  can help. Find out why you need this audit.

Tell a story

The main goal your website should achieve is to be able to immediately tell a story. What you may get wrong about storytelling on your website is that the story is not about YOU. The story must be the story your customers and prospects are telling themselves. They need to see themselves in the story which starts with their challenges, problems, and issues that they don’t know how to solve. You have to immediately let your website visitor see that you know what they’re struggling with and that there’s a good chance that you know how to solve it.

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