Posts

Top Tips to Improve Your LinkedIn Engagement

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement?  Here are some tips to help you get more LinkedIn engagement and clicks.

#1: Research Engaging Content Ideas for LinkedIn

Before you create content for LinkedIn, you need to find topics that will engage your audience on the platform.  You can use sites like Quora, Haro and Reddit to help you gauge interest in different topics.

#2: Publish Longer LinkedIn Posts to Activate the See More Feature

Write longer posts with no links outside of LinkedIn and no images of any kind. The key is to get the See More link to appear at the bottom of your post, encouraging people to read your entire piece. This counts as a click, which tells LinkedIn your content is engaging

#3: Post 6+ Photos at Once

This is the visual version of See More, where your LinkedIn post shows five photos and a “+1,” “+2,” and so on for more photos to be seen if the user clicks. Each click gives LinkedIn more feedback that your post is engaging and pushes the post to more people.

#4: Share Valuable PDFs on LinkedIn

It’s possible to post PDFs to LinkedIn from the desktop. PDFs are click-generating goldmines because each page gives the user a fresh piece of content to click on. (Source: Social Media Examiner)

 

What do you think? Will you try any of these techniques to get better results from your LinkedIn content? Shoot me an email and let me know!

LinkedIn marketing

LinkedIn Performance Boosting Tips

Just setting up a LinkedIn profile isn’t enough.  Engagement is key and posting content isn’t that difficult. There are three types of content you can create directly on LinkedIn:

  • Posts – this is short content, such as status updates and quick shares
  • Videos – you can directly upload video files to LinkedIn
  • Articles – LinkedIn Publisher enables you to publish long-form articles

Posts on LinkedIn don’t work the same as other social media sites – while visuals rule on most platforms, it’s not the case here. Text-only posts, according to research, tend to outperform all other options.

You have up to 1300 characters for each post, but the first 2–3 lines are critical, because everything after this is hidden unless the viewer clicks ‘…see more.’

Formatting is important. Use shorter sentences, spacing, and emojis to break up the post. No one wants to read a wall of text.

One of the biggest mistakes people make is sharing links to external articles or websites. Instead of including a link in your post, put it in the first comment.

We hope these tips will help boost your LinkedIn performance!

Source: Social Media Today

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

Your website is more than a digital brochure

LinkedIn Tips to Help Increase Engagement

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business.

You want the content on your profile to accomplish three things:

  1. Clearly communicate your brand story and value
  2. Use keywords to show up in relevant search results
  3. Provide value for people who find it

The most important content on your LinkedIn profile is your headline and summary. Your headline acts as an instant elevator pitch, helping to provide context and a “hook” to keep readers on your profile.  Make sure you have a summary that clearly states what you do and how you can help your target market.

Read the FULL ARTICLE HERE for even more tips at socialmediatoday.com.

LinkedIn Business Marketing Tips

LinkedIn Business Marketing TipsLinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential:

Complete Your Profile – your profile is the heart and soul of your personal and online business brands.

Read more