Automating Your Business

Automating Your Business

Automation is the next major marketing frontier. But are you extending your business’s automation practices far enough? To make it work, you’ll need these tips.

How Can You Optimize Your Google My Business Page?

How Can You Optimize Your Google My Business Page?

You’ve set up and claimed your Google My Business page. Now it’s time to optimize it! This post offers a few tips from The Small Business Marketing Academy to help you get started.

How to Remove Writers Block and Come Up with Awesome Content Ideas

How to Remove Writers Block and Come Up with Awesome Content Ideas

Not sure what to blog about? Having trouble getting started on that white paper? Here’s what marketing expert John Jantsch has to say on the topic: Removing writer’s block Take a break and go outside Seems simple enough, right? Stand up, walk away from your desk, and get away from your computer for a bit. Do this […]

What Is the Key to Ranking on Google Local?

What Is the Key to Ranking on Google Local?

You really can’t even dream about showing up for local searches unless you claim and optimize your Google My Business Page. If you aren’t sure if you have a Google My Business page you can go here to check it out – If you think you may have multiple Google My Business pages, check […]

7 must have website elements

7 Must Have Website Elements

The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll. To get the most out of their visit, consider implementing the elements detailed in this post.

Your website is more than a digital brochure

Why Your Website Doesn’t Attract Customers

Gone are the days of your website just being a digital brochure for your company. A website now has many jobs, including: Get found – The website should be optimized for search to help you get found online. Build trust – Your website is a key element to building trust. Once a person arrives on […]

Hiring a marketing consultant

How to Hire a Marketing Consultant: 4 Questions You Need to Ask Yourself

Small businesses hire marketing consultants for many reasons. But do you know what you should consider when evaluating marketing consultants? This post includes a must-see video from Duct Tape Marketing founder John Jantsch about the questions you should ask when considering hiring a marketing consultant.

Improve your online marketing with a Total Online Presence Audit

Improve Your Online Marketing with a Total Online Presence Audit

Wondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords?

With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market.

AM’s Loraine Kasprzak Achieves Certified Duct Tape Marketing Consultant Status

Advantage Marketing’s managing director, Loraine Kasprzak, has successfully completed the rigorous initial Duct Tape Marketing training and has continuous access to training throughout the year ensuring she is the best at the marketing game.

B2B Event Marketing

Tips for Successful B2B Event Marketing

All that hard work paid off, and your B2B event was a success! Now what? Post-event follow up is key to ensuring your attendees’ experiences are stellar.