Entries by Laura Carter

3 Tips for Successful Social Media Marketing

You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing: 1. Include structure, a theme and timeline for your posts. Don’t make the mistake of posting items you think are interesting and splattering […]

LinkedIn Tips to Help Increase Engagement

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business. You want the content on your profile to accomplish three things: Clearly communicate your brand story and value Use keywords […]

Improve Your Online Marketing with a Total Online Presence Audit

Wondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords?

With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market.

Tips for Building Brand Awareness

Brand recognition is important not just in the consumer space but also in the business-to-business space, where buyers are increasingly conducting their own research prior to reaching out to potential vendors. Brand awareness is a vital strategy for reaching those prospects and driving leads. Here are a few brand-awareness strategies and how they can generate […]