The Internet is filled with a staggering amount of content. A Google search can turn up tens of millions of results for a single query in seconds. Here are some tips to help you create content that stands out from the content clutter: Find a New Angle Stay True to Your Brand’s Voice Provide Actionable […]
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About Laura Carter
This author has yet to write their bio.Meanwhile lets just say that we are proud Laura Carter contributed a whooping 12 entries.
Entries by Laura Carter
In our last blog post we shared four tips for optimizing images for SEO. This week we are sharing four more techniques to help you get your content noticed. 1. Include captions Image captions – the words directly beneath images – may not have a direct impact on SEO, but, unlike file names and alt […]
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO. Here are some tips for optimizing them. 1. Resize your images Image size and file size are not the same thing. Image size refers to the dimensions of an image (e.g., 1024 by […]
With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach. But it can be tricky to know whether you’re truly successful on the site — which is when a Twitter audit comes in handy. It helps you analyze the performance of your Twitter […]
You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. Try these three fundamental tips for effective online marketing: 1. Include structure, a theme and timeline for your posts. Don’t make the mistake of posting items you think are interesting and splattering […]
Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business. You want the content on your profile to accomplish three things: Clearly communicate your brand story and value Use keywords […]
Small businesses hire marketing consultants for many reasons. But do you know what you should consider when evaluating marketing consultants? This post includes a must-see video from Duct Tape Marketing founder John Jantsch about the questions you should ask when considering hiring a marketing consultant.
Wondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords?
With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market.
Advantage Marketing’s managing director, Loraine Kasprzak, has successfully completed the rigorous initial Duct Tape Marketing training and has continuous access to training throughout the year ensuring she is the best at the marketing game.
All that hard work paid off, and your B2B event was a success! Now what? Post-event follow up is key to ensuring your attendees’ experiences are stellar.
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