Are you struggling to stand out from your competitors? You’re not alone. In a world of noise and lots of competition it’s important for you to thoughtfully, strategically, and methodically work towards differentiating your business from your competition by creating…
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In a previous blog post we shared social media tips for your business. Here are 3 more expert recommended tips that are proven to work! 1. Take a Unique Approach to Each Platform It’s important to recognize every social platform…
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Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on engagement rates when they measure success. Here are three alternative approaches which will allow you to dig deeper into your audience’s…
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Recently a client approached me and asked how his company can stay in front of prospects during these uncertain times. As the situation changes rapidly, it’s important to stay connected. Here are some ways companies are keeping in touch with…
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Why Should Paid Search Be Part of Your Mix? Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn, to banner ads on other websites, advertising online has been around for a while.
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You’ve set up and claimed your Google My Business page. Now it’s time to optimize it! This post offers a few tips from The Small Business Marketing Academy to help you get started.
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