Are you connected?
In our last post we shared mega-trend #4, Anyone can be a content creator and publisher. In this post we will examine our final mega-trend affecting the world around us and both B2B and B2C marketing teams.
Mega-trend #5 – Global connectivity
About 4.66 billion people are online, encompassing 59% of the global population, according to Statista. For 2020, NodeGraph found that there were
* 5.1 billion mobile phone owners
* 2 billion online shoppers
* 3.7 billion social media users
As the numbers show, people are more connected across the world than ever before. You can network with someone who lives on different continents, attend online concerts with them, play online chess with them, attend online book clubs, and more. The possibilities are endless.
Nowadays, marketers must consider their audiences. Who is visiting their website and blog and where are they from? Can they expand their audience due to global connectivity? How do they have to adjust their marketing to do so?
Pay attention to your audience and how it grows. You might find much untapped potentials in expanding it or accommodating for different regions and cultures. Doing so can make your brand stand out as more of a leader.
We hope you enjoyed this series of mega-trends that are transforming the future of digital marketing!
Are you considering retaining a marketing consultant to help you develop your content or overall marketing strategy? View this post first and learn the four questions you must ask yourself before hiring a consultant.