B2B buyers are still moving through the same three stages—awareness, consideration, decision—but the way they navigate those stages looks nothing like it did just five years ago. Today’s buyers are more independent, more skeptical, and more likely to expect a…
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What to give your audience at each stage, without wasting their time or yours If your content isn’t aligned with how buyers actually move through their decision process, it won’t move the needle. Today, B2B buyers are running the show….
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If your sales team feels like they’re being ghosted by prospects, it’s not personal; it’s behavioral. Today’s B2B buyers, especially in small and mid-market companies, are acting more like consumers. They want to self-educate, compare options quietly, and only reach…
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Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
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Your social media marketing can sometimes feel separate from your other marketing efforts. The fact of the matter is that all of your marketing efforts should be shaped around the customer journey, and that includes social media. Here’s how you can incorporate social…
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The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll. To get the most out of their visit, consider implementing the elements detailed in this post.
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