5 Steps to Improve Your Content Marketing Strategy

Develop your content marketing strategy

Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building sales to hiring top talent.

Read more

Videos to improve your networking

5 Videos to Improve Your Networking Skills in the New Year

Videos to improve your networkingIs your New Year’s resolution to improve your networking skills? These 5 videos will help you establish lasting connections and get the most out of networking events.

Read more

Is Your Business Missing out on Mobile?

Don't let your business miss out on mobile

I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.” Read more

My Top 15 Marketing Tweets of 2016

Top 15 Marketing Tweets of 2016

Follow me on Twitter @LMKasprzak

At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.

What Your Small Business Should Do To Look Like A Social Media Pro

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more

What Does Your Logo Say about Your Business?

logos and branding

Your logo is the visual image of your company. Is it time to refresh yours to better reflect your company’s brand?

When I start developing a marketing program for a new client, the first thing we tackle is branding. This often means creating or updating their firm’s logo. Here’s what I tell new clients about branding…

Read more

The Marketing Advantage Named Best Small Business Marketing Blog 2016

Best Small Business BlogWe are pleased to announce that The Marketing Advantage blog has received the award for Best Small Business Marketing Blogs 2016.

Read more

Why Should Your Small Business Conduct Market Research?

Why does your company need market research?

Insights gained from market research can help your company bring more value to its clients and stay ahead of the competition.

Recently, a CEO  of a mid-sized firm, for whom Advantage Marketing had proposed a much-needed market research project, asked how he should justify the project to his Board of Directors. Here’s what I told him: 

Read more

Top 7 Best Marketing Reads for the Fall

Read any good marketing books lately? Here are 7 that you won’t want to miss.

Read more

My Top 10 Social Media Tweets for Small Business

Social Media has the power to transform your small business. But it can be complex and it’s tough to know where you should be focusing your efforts. My Top 10 Tweets will help you get it right.

Read more

Top 10 Marketing Automation Tweets for B2Bs and Small Businesses

top 10 tweets on marketing automation

Let’s face it: marketing can get awfully tedious, especially when you have to do the same tasks repeatedly. Marketing automation can be a lifesaver because it allows you to set up automated workflows that handle many admin or routine tasks, so you don’t have to. These marketing automation tips from my Twitter feed can help you get started with marketing automation for your own small business.

Read more