brand-awareness

Tips for Building Brand Awareness

Brand recognition is important not just in the consumer spaTips for Building Brand Awarenessce but also in the business-to-business space, where buyers are increasingly conducting their own research prior to reaching out to potential vendors. Brand awareness is a vital strategy for reaching those prospects and driving leads.

Here are a few brand-awareness strategies and how they can generate leads for your business:

  • Infographics are a useful way to share information with prospects and have them keep your brand top of mind.
  • Posting original content is a modest way to develop marketing messages and establish your title as an industry expert. Whether it is on a blog or through an email newsletter, original content sets your company apart from competitors and establishes you as an authority.
  • Social media toolsTake advantage of built-in technology on popular platforms that aid in the lead generation process.
  • Influencer marketingJoining online groups and conversations allows communication with professionals who command authority in your field, and help you become recognized as an influencer yourself.

For more ways to drive leads by building brand awareness READ THE FULL ARTICLE HERE.

LinkedIn Business Marketing Tips

LinkedIn Business Marketing TipsLinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential:

Complete Your Profile – your profile is the heart and soul of your personal and online business brands.

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10 Resources for SEO

10 Resources for SEOLooking to improve the SEO for your business? Here are 10 resources for understanding and optimizing SEO.
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Top Resources for Marketing Automation

Top Resources for Marketing Automation

Automation will save you time, money and help make your business run smoothly – you just need to know how to use it. Here are my top resources for automating your business.

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Top 15 Social Media Tweets for 2017

Top 15 Social Media Tweets for 2017Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.

Simple Solutions to Common Marketing Challenges – http://ow.ly/N4l630dujdP

Three Keys to Better Social Media Engagement – http://ow.ly/u3Mb30dujf3

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Boost Your Marketing by Being a Guest on Internet Radio

by Deborah A. Bailey

Still somewhat under the radar compared to other social media tools, Internet radio is an inexpensive way to market to large numbers of potential clients. In fact, I’ve had such good results that I wrote an ebook, “Boost Your Marketing & Your Visibility with Internet Radio” so that I could help others achieve the same results for their marketing.

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Why HTTPS Should Be Enabled on Your Website

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled?

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How To Drive Donations with Hallmark Holidays

Guest post by Jeremy Silverstein

Your nonprofit or charitable organization may receive as much as 25 to 50 percent of your annual donations between October and December. These donations are helpful, but your organization needs support all year to stay in the black. Learn specific ways to leverage six Hallmark holidays and increase donations year-round.

Tap Into Emotions

Donors are human, and they’re more likely to get excited about your cause when they feel emotionally attached to it. Prepare promotions that tap into a donor’s joy, happiness or nostalgia as you raise money.

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5 Steps to Developing Your New Content Marketing Strategy

Time for new Content printed on an old typewriter.

How do you unify efforts when you have different team members, initiatives, and strategies for your blog, email and social media marketing? You need to come up with a content marketing strategy that accounts for each channel.

Following these five steps will help you create a cohesive marketing plan.

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4 Tips to Make Your Content Marketing Stand out

Woman hand holding a white spech bubble with a illustration on blue background. This illustration has a yellow crown and content word into window computer.

Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.

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