In our last blog post, we raised the issue of how negative customer experiences can lead to negative reviews of your business. At Advantage Marketing, we often talk to our clients about the effect of the voice of the customer on…
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Online reviews—we all read them, and rely on them as part of our decision-making process when we are seeking vendors, partners, and service providers. It’s obvious that positive reviews help move prospects along the buyer journey in your favor, but bad…
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Hiring a fractional CMO is a good fit for businesses that require strategic marketing expertise but do not have the budget or need for a full-time CMO. If your business lacks a strategic marketing direction, struggles with marketing execution, or needs…
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Now that you have your marketing strategy in place, it’s time to implement it. However, looking at that marketing road map can feel overwhelming. We suggest breaking it down into digestible pieces—and sometimes, that means doing some of the lighter lifting…
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With a new business development and operations team headed by EVP Derek Jacobsen, Consolidated Human Resources (CHR) was looking to build its brand image and ramp up lead generation efforts. Derek turned to Advantage Marketing for expert assistance. As part…
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As we shared last time, your content creation starts with organizing the “what” and “when” of it all. Once you have your content calendar scripted out with your themes, formats, and channels, it’s time to develop your content. Website pages and blog…
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