Last week we shared our first B2B strategy for increasing customer engagement, “Positioning for the Long Term.” This week we…
Read Moreengagement
The world is changing and customers may not be in a “buy now” frame of mind. Marketers need to get…
Read More
Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its…
Read More
Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on…
Read More
Recently a client approached me and asked how his company can stay in front of prospects during these uncertain times….
Read More
In a down market the most successful companies don’t stop marketing, they push it. When everyone else is cutting back,…
Read More
