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Top Tips to Improve Your LinkedIn Engagement

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement?  Here are some tips to help you get more LinkedIn engagement and clicks.

#1: Research Engaging Content Ideas for LinkedIn

Before you create content for LinkedIn, you need to find topics that will engage your audience on the platform.  You can use sites like Quora, Haro and Reddit to help you gauge interest in different topics.

#2: Publish Longer LinkedIn Posts to Activate the See More Feature

Write longer posts with no links outside of LinkedIn and no images of any kind. The key is to get the See More link to appear at the bottom of your post, encouraging people to read your entire piece. This counts as a click, which tells LinkedIn your content is engaging

#3: Post 6+ Photos at Once

This is the visual version of See More, where your LinkedIn post shows five photos and a “+1,” “+2,” and so on for more photos to be seen if the user clicks. Each click gives LinkedIn more feedback that your post is engaging and pushes the post to more people.

#4: Share Valuable PDFs on LinkedIn

It’s possible to post PDFs to LinkedIn from the desktop. PDFs are click-generating goldmines because each page gives the user a fresh piece of content to click on. (Source: Social Media Examiner)

 

What do you think? Will you try any of these techniques to get better results from your LinkedIn content? Shoot me an email and let me know!

Enhance the Customer Journey with Social Media

Enhance the Customer Journey with Social Media

In our last blog post we shared the first 3 stages of the customer journey and ways to incorporate social media. Yes, it really is possible to do it without resorting to sales-y posts or spammy messages! Here are the next 4 stages of the customer journey and tips for tackling them.

Try

This is where you make your first offer to prospects. In the try phase, you reveal your offer and present content designed to move them towards a decision.Posts and ads with targeted calls to action are the way to go here!

Buy

Once you’ve gotten your prospects to take advantage of your trial offer, and you’ve dazzled them with a peek at your killer product or service, they’ll be ready to take the plunge and make their first real purchase.Social media can help coax them towards this conversion. Step up your customer engagement here.

Repeat

Once you’ve convinced your prospect to become a first-time customer, you have to continue to delight them! Maintain your outreach efforts whenever customers engage on your social media page. If you get private messages from customers through social media, make it a priority to respond quickly.

Refer

The final step in the customer journey is to win referrals. Social media comes in handy here because it’s an inherently—well, social—place!

If you want to get people talking about your brand with their friends, create content that is shareable.

Social media is as much a part of guiding the customer journey as any other marketing tactic. We hope that you enjoyed these tips and put some of them into practice with your social media!

(Source: Duct Tape Marketing)

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