Effective email marketing tactics to use now Email marketing shows no signs of slowing down, according to an email marketing metrics report by MailerMailer, an email marketing software service. Email remains the top way individuals share information, and over 90%…

I’ve been part of a Mastermind Group since 2012. A recent homework assignment was to write “our” story. Since I’m not one to be satisfied with a standard bio, here’s what I wrote: I’m not a Soup Nazi, but lately…

As a gift to my readers, I’m sharing the Career Corner columns I’m writing for Chemical Engineering Progress magazine. These articles are great resources, whether you are a young professional or are a mid-career expert. Business owners will find useful insights…

I recently had a conversation with a sales director of a New Jersey-based emerging tech firm. He asked me whether or not the company should be paying attention to branding. Here’s what I told him: Branding is a distillation – and…

At a recent Executive Exchange Inc. meeting, business owners talked about how they will boost their sales and marketing efforts in 2013. Here are some ideas that were discussed:

With so many NJ small businesses knocked flat by Hurricane Sandy, it’s easy for owners whose businesses are still up and running to forget that the holiday shopping season is on our doorstep. American Express is once again promoting Small Business Saturday, a…