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Social Media and the Customer Journey

Social Media and the Customer Journey

Your social media marketing can sometimes feel separate from your other marketing efforts. The fact of the matter is that all of your marketing efforts should be shaped around the customer journey, and that includes social media. Here’s how you can incorporate social media in the first 3 stages of the customer journey:

Know

Social media is a great place to introduce your business to new people. The first stage of the customer journey is all about exposing your target audience to your branded content.

The first step to setting yourself up to meet new people on social is making sure you establish a profile with all of your information that clearly incorporates your branding and logos.

Like 

Once you’ve gotten the attention of new fans, it’s time to get on their good side. In the like phase, you want to educate them on their problems. This is the time to show that you understand their pain, and that your business offers the perfect solution to whatever ails them.

Continue to share content, but whatever you do, make sure it’s meaningful!

Trust

By now, you’ve convinced your audience that you know your field and understand the problem that you solve. Now’s the time to reinforce that trust in your business and drive initial engagement.

You can take an organic approach by sharing links that drive back to an initial offer on your website or use paid posts with targeted calls to action.

In our next blog post we will share 4 more stages where you can fit meaningful social media into the customer experience.

(Source: Duct Tape Marketing)

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LinkedIn marketing

LinkedIn Performance Boosting Tips

Just setting up a LinkedIn profile isn’t enough.  Engagement is key and posting content isn’t that difficult. There are three types of content you can create directly on LinkedIn:

  • Posts – this is short content, such as status updates and quick shares
  • Videos – you can directly upload video files to LinkedIn
  • Articles – LinkedIn Publisher enables you to publish long-form articles

Posts on LinkedIn don’t work the same as other social media sites – while visuals rule on most platforms, it’s not the case here. Text-only posts, according to research, tend to outperform all other options.

You have up to 1300 characters for each post, but the first 2–3 lines are critical, because everything after this is hidden unless the viewer clicks ‘…see more.’

Formatting is important. Use shorter sentences, spacing, and emojis to break up the post. No one wants to read a wall of text.

One of the biggest mistakes people make is sharing links to external articles or websites. Instead of including a link in your post, put it in the first comment.

We hope these tips will help boost your LinkedIn performance!

Source: Social Media Today

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

Get Your Content Noticed with These Tips

Get Your Content Noticed with These Tips!

In our last blog post we shared four tips for optimizing images for SEO.  This week we are sharing four more techniques to help you get your content noticed.

1. Include captions
Image captions – the words directly beneath images – may not have a direct impact on SEO, but, unlike file names and alt text, captions are visible on a website page. For this reason, they keep the user engaged with your content.

2. Use unique images
Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for SEO, it’s a good idea to upload unique images whenever possible.

3. Ensure that your text complements the images
The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible.

4. Add image structured data
Adding structured data to your pages helps search engines display your images as rich results.

If you’re struggling to get your content noticed, keep these strategies in mind before you upload any image. These image optimization techniques will improve the likability of your content by both search engines and human users.

(Source – Content Marketing Institute)

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4 Tips for SEO Optimized Images

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO.  Here are some tips for optimizing them.

1. Resize your images
Image size and file size are not the same thing. Image size refers to the dimensions of an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes). Be sure to choose the right compression rate, file format and test optimization for speed.  Also be sure the size fits the social media platform to which you’re posting.

2. Optimize image file names
Choosing the right file name is important for page SEO and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords to get the most SEO power.
Include target keywords at the beginning and separate them with hyphens.

3. Use alt tags
Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content. A good alt tag provides context and helps visually impaired users too.

4. Optimize the image title
If you use WordPress, the image title is usually taken from the name of the file so you can sometimes leave it as it is. If you don’t use WordPress or the title doesn’t explain the image, rename it with the appropriate keywords in the same way as file names.

If you haven’t been using these tips for optimizing images, be sure to give them a try. Look for even more tips for optimizing images for SEO in our next newsletter!

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

How to Run a Twitter Audit

With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach.

But it can be tricky to know whether you’re truly successful on the site — which is when a Twitter audit comes in handy. It helps you analyze the performance of your Twitter account by looking at your audience, analytics, content types, posting times, and consistency, as well as overall sentiment.

A Twitter audit should answer the following questions:

  • Who is our audience?
  • What types of content are we posting?
  • What types of content does our audience enjoy?
  • Is our posting consistent?
  • When are our followers active?
  • Are we seeing a Return on Investment (ROI)?
  • What can we do to improve our presence?
  • Who has access to our account?

Regular audits are extremely helpful in outlining your overall strategy and goals. Try setting a quarterly audit goal to make sure you’re keeping in tune with your audience.

(Source: Hubspot) Read the full article HERE.

Need help with your marketing?

Get the Advantage Marketing Total Online Presence audit today!

 

social media marketing

3 Tips for Successful Social Media Marketing

You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing:

1. Include structure, a theme and timeline for your posts.
Don’t make the mistake of posting items you think are interesting and splattering them on your social media outlets without having a plan of execution.

2. Understand that not all social media is the same.
Each social media outlet has its own strengths and weaknesses. Each platform also has its own formula for success, and often each carries a very different type of audience.

3. Post original content.
Social media reflects you and your company’s personality. The content that is posted should be original, and what will make it interesting is having it reflect your company’s culture.

The bottom line is that you shouldn’t expect customers to come running toward your website or retail shop if you don’t have an effective digital marketing plan.

(Source: Forbes.com)

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

Your website is more than a digital brochure

LinkedIn Tips to Help Increase Engagement

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business.

You want the content on your profile to accomplish three things:

  1. Clearly communicate your brand story and value
  2. Use keywords to show up in relevant search results
  3. Provide value for people who find it

The most important content on your LinkedIn profile is your headline and summary. Your headline acts as an instant elevator pitch, helping to provide context and a “hook” to keep readers on your profile.  Make sure you have a summary that clearly states what you do and how you can help your target market.

Read the FULL ARTICLE HERE for even more tips at socialmediatoday.com.

Getting the Most Out of Social Media

Getting the Most Out of Social Media

Social media marketing is beneficial for a number of reasons.

It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. If you’re spreading yourself too thin with your social media activities and your business is suffering, it may be time to explore a minimalist approach to social media.

Here are some steps you can take for a minimalist approach to social media marketing:

Create a schedule.

Because social media marketing is an ongoing process with no definitive start or end point, managing the amount of time you spend on each channel can be difficult. For this reason, it’s imperative to schedule blocks of your day specifically for social media and related tasks.

Pick your channels wisely.

There is no rule that says you must be active on every social media channel. You can achieve much better results by focusing on one or two channels where your prospects are active, rather than trying to cover every platform.

Publish killer content.

If you’re cutting back on the amount of time you spend on social media, your number one priority should be publishing killer content. (prdaily.com)

 Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

Measuring Your Social Media Profitability

Measuring Your Social Media Profitability

Wondering if your social media marketing efforts are paying off?

Reviewing your budget and calculating your ROI are important aspects of a social media audit but are often overlooked. While many businesses and marketers have a firm grasp of money, calculating total ROI from social media is more difficult, especially when you’re looking at purely social ROI instead of financial ROI.

To tackle this, pull up all of your records and look at how much you’re spending on social media. Potential costs include:

  • Ad spend
  • Consultant or agency fees
  • Third-party analytics and management tools
  • Contest software
  • Apps and tools to create images
  • Employees who help with your social media efforts
  • Professional photographers or equipment to take photos

Compare the costs and results. If you spend $199 on contest software and generated 304 leads and 102 conversions on a $20 per month subscription, for example, you’ll be able to see that ROI clearly.

When examining third-party analytics, management, and social listening tools, look at both the costs and benefits you’ve received. Have these tools made you more efficient? Also, look at whether they’ve helped you generate better results from your content.

Need help with your marketing?

As a small business owner, you wear many hats. Why not start the new year by letting Advantage Marketing take those marketing tasks off your plate?  Contact us for an complimentary initial consultation today!

Improve Your Online Marketing with a Total Online Presence Audit

Wondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords?

With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market. Read more