Social media marketing is beneficial for a number of reasons.
It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. If you’re spreading yourself too thin with your social media activities and your business is suffering, it may be time to explore a minimalist approach to social media.
Here are some steps you can take for a minimalist approach to social media marketing:
Create a schedule.
Because social media marketing is an ongoing process with no definitive start or end point, managing the amount of time you spend on each channel can be difficult. For this reason, it’s imperative to schedule blocks of your day specifically for social media and related tasks.
Pick your channels wisely.
There is no rule that says you must be active on every social media channel. You can achieve much better results by focusing on one or two channels where your prospects are active, rather than trying to cover every platform.
Publish killer content.
If you’re cutting back on the amount of time you spend on social media, your number one priority should be publishing killer content. (prdaily.com)
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