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Getting the Most Out of Social Media

Getting the Most Out of Social Media

Social media marketing is beneficial for a number of reasons.

It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. If you’re spreading yourself too thin with your social media activities and your business is suffering, it may be time to explore a minimalist approach to social media.

Here are some steps you can take for a minimalist approach to social media marketing:

Create a schedule.

Because social media marketing is an ongoing process with no definitive start or end point, managing the amount of time you spend on each channel can be difficult. For this reason, it’s imperative to schedule blocks of your day specifically for social media and related tasks.

Pick your channels wisely.

There is no rule that says you must be active on every social media channel. You can achieve much better results by focusing on one or two channels where your prospects are active, rather than trying to cover every platform.

Publish killer content.

If you’re cutting back on the amount of time you spend on social media, your number one priority should be publishing killer content. (prdaily.com)

 Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

Measuring Your Social Media Profitability

Measuring Your Social Media Profitability

Wondering if your social media marketing efforts are paying off?

Reviewing your budget and calculating your ROI are important aspects of a social media audit but are often overlooked. While many businesses and marketers have a firm grasp of money, calculating total ROI from social media is more difficult, especially when you’re looking at purely social ROI instead of financial ROI.

To tackle this, pull up all of your records and look at how much you’re spending on social media. Potential costs include:

  • Ad spend
  • Consultant or agency fees
  • Third-party analytics and management tools
  • Contest software
  • Apps and tools to create images
  • Employees who help with your social media efforts
  • Professional photographers or equipment to take photos

Compare the costs and results. If you spend $199 on contest software and generated 304 leads and 102 conversions on a $20 per month subscription, for example, you’ll be able to see that ROI clearly.

When examining third-party analytics, management, and social listening tools, look at both the costs and benefits you’ve received. Have these tools made you more efficient? Also, look at whether they’ve helped you generate better results from your content.

Need help with your marketing?

As a small business owner, you wear many hats. Why not start the new year by letting Advantage Marketing take those marketing tasks off your plate?  Contact us for an complimentary initial consultation today!

Improve Your Online Marketing with a Total Online Presence Audit

Wondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords?

With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market. Read more

Digital Marketing Done Right

Digital Marketing Done Right

Digital Marketing Done RightThe secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down.

One goal – If you don’t have goals in place for your digital marketing activities, you might as well not be doing it. Every time you start writing a blog post or composing a tweet ask yourself: Will this help me achieve my goal? Read more

LinkedIn Business Marketing Tips

LinkedIn Business Marketing TipsLinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential:

Complete Your Profile – your profile is the heart and soul of your personal and online business brands.

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Marketing Myths Debunked

marketing myths debunkedDon’t be fooled by common marketing misconceptions.  Here are 4 myths that just aren’t true:

Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions.

Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI.

More Eyes = More Dollars – Views and clicks don’t create customers. Engagement marketing builds advocates for your brand, which pays dividends long after purchase.

Your Product Should Sell Itself – If you don’t put your product in front of the right audience in a measurable way, you may not be discovered.

For more Marketing Myths Debunked READ THE FULL ARTICLE via TechnologyAdvice.

Top 15 Social Media Tweets for 2017

Top 15 Social Media Tweets for 2017Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.

Simple Solutions to Common Marketing Challenges – http://ow.ly/N4l630dujdP

Three Keys to Better Social Media Engagement – http://ow.ly/u3Mb30dujf3

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