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4 Tips for SEO Optimized Images

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO.  Here are some tips for optimizing them.

1. Resize your images
Image size and file size are not the same thing. Image size refers to the dimensions of an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes). Be sure to choose the right compression rate, file format and test optimization for speed.  Also be sure the size fits the social media platform to which you’re posting.

2. Optimize image file names
Choosing the right file name is important for page SEO and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords to get the most SEO power.
Include target keywords at the beginning and separate them with hyphens.

3. Use alt tags
Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content. A good alt tag provides context and helps visually impaired users too.

4. Optimize the image title
If you use WordPress, the image title is usually taken from the name of the file so you can sometimes leave it as it is. If you don’t use WordPress or the title doesn’t explain the image, rename it with the appropriate keywords in the same way as file names.

If you haven’t been using these tips for optimizing images, be sure to give them a try. Look for even more tips for optimizing images for SEO in our next newsletter!

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

How to Run a Twitter Audit

With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach.

But it can be tricky to know whether you’re truly successful on the site — which is when a Twitter audit comes in handy. It helps you analyze the performance of your Twitter account by looking at your audience, analytics, content types, posting times, and consistency, as well as overall sentiment.

A Twitter audit should answer the following questions:

  • Who is our audience?
  • What types of content are we posting?
  • What types of content does our audience enjoy?
  • Is our posting consistent?
  • When are our followers active?
  • Are we seeing a Return on Investment (ROI)?
  • What can we do to improve our presence?
  • Who has access to our account?

Regular audits are extremely helpful in outlining your overall strategy and goals. Try setting a quarterly audit goal to make sure you’re keeping in tune with your audience.

(Source: Hubspot) Read the full article HERE.

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Get the Advantage Marketing Total Online Presence audit today!

 

social media marketing

3 Tips for Successful Social Media Marketing

You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing:

1. Include structure, a theme and timeline for your posts.
Don’t make the mistake of posting items you think are interesting and splattering them on your social media outlets without having a plan of execution.

2. Understand that not all social media is the same.
Each social media outlet has its own strengths and weaknesses. Each platform also has its own formula for success, and often each carries a very different type of audience.

3. Post original content.
Social media reflects you and your company’s personality. The content that is posted should be original, and what will make it interesting is having it reflect your company’s culture.

The bottom line is that you shouldn’t expect customers to come running toward your website or retail shop if you don’t have an effective digital marketing plan.

(Source: Forbes.com)

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

Your website is more than a digital brochure

LinkedIn Tips to Help Increase Engagement

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business.

You want the content on your profile to accomplish three things:

  1. Clearly communicate your brand story and value
  2. Use keywords to show up in relevant search results
  3. Provide value for people who find it

The most important content on your LinkedIn profile is your headline and summary. Your headline acts as an instant elevator pitch, helping to provide context and a “hook” to keep readers on your profile.  Make sure you have a summary that clearly states what you do and how you can help your target market.

Read the FULL ARTICLE HERE for even more tips at socialmediatoday.com.

Getting the Most Out of Social Media

Getting the Most Out of Social Media

Social media marketing is beneficial for a number of reasons.

It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. If you’re spreading yourself too thin with your social media activities and your business is suffering, it may be time to explore a minimalist approach to social media.

Here are some steps you can take for a minimalist approach to social media marketing:

Create a schedule.

Because social media marketing is an ongoing process with no definitive start or end point, managing the amount of time you spend on each channel can be difficult. For this reason, it’s imperative to schedule blocks of your day specifically for social media and related tasks.

Pick your channels wisely.

There is no rule that says you must be active on every social media channel. You can achieve much better results by focusing on one or two channels where your prospects are active, rather than trying to cover every platform.

Publish killer content.

If you’re cutting back on the amount of time you spend on social media, your number one priority should be publishing killer content. (prdaily.com)

 Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

Measuring Your Social Media Profitability

Measuring Your Social Media Profitability

Wondering if your social media marketing efforts are paying off?

Reviewing your budget and calculating your ROI are important aspects of a social media audit but are often overlooked. While many businesses and marketers have a firm grasp of money, calculating total ROI from social media is more difficult, especially when you’re looking at purely social ROI instead of financial ROI.

To tackle this, pull up all of your records and look at how much you’re spending on social media. Potential costs include:

  • Ad spend
  • Consultant or agency fees
  • Third-party analytics and management tools
  • Contest software
  • Apps and tools to create images
  • Employees who help with your social media efforts
  • Professional photographers or equipment to take photos

Compare the costs and results. If you spend $199 on contest software and generated 304 leads and 102 conversions on a $20 per month subscription, for example, you’ll be able to see that ROI clearly.

When examining third-party analytics, management, and social listening tools, look at both the costs and benefits you’ve received. Have these tools made you more efficient? Also, look at whether they’ve helped you generate better results from your content.

Need help with your marketing?

As a small business owner, you wear many hats. Why not start the new year by letting Advantage Marketing take those marketing tasks off your plate?  Contact us for an complimentary initial consultation today!

Improve Your Online Marketing with a Total Online Presence Audit

Wondering why your prospects don’t find you on Google? Why your website doesn’t generate traffic and leads like you thought it would? Why your competitors seem to show up for coveted keywords?

With our audit and the subsequent plan of action we build for you, you’ll have a complete picture of your current online presence and a roadmap to help you do the things you need to do to dominate your market. Read more

Digital Marketing Done Right

Digital Marketing Done Right

Digital Marketing Done RightThe secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down.

One goal – If you don’t have goals in place for your digital marketing activities, you might as well not be doing it. Every time you start writing a blog post or composing a tweet ask yourself: Will this help me achieve my goal? Read more

LinkedIn Business Marketing Tips

LinkedIn Business Marketing TipsLinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential:

Complete Your Profile – your profile is the heart and soul of your personal and online business brands.

Read more

Marketing Myths Debunked

marketing myths debunkedDon’t be fooled by common marketing misconceptions.  Here are 4 myths that just aren’t true:

Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions.

Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI.

More Eyes = More Dollars – Views and clicks don’t create customers. Engagement marketing builds advocates for your brand, which pays dividends long after purchase.

Your Product Should Sell Itself – If you don’t put your product in front of the right audience in a measurable way, you may not be discovered.

For more Marketing Myths Debunked READ THE FULL ARTICLE via TechnologyAdvice.