Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on engagement rates when they measure success. Here are three alternative approaches which will allow you to dig deeper into your audience’s…
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Recently a client approached me and asked how his company can stay in front of prospects during these uncertain times. As the situation changes rapidly, it’s important to stay connected. Here are some ways companies are keeping in touch with…
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Why Should Paid Search Be Part of Your Mix? Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn, to banner ads on other websites, advertising online has been around for a while.
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You’ve set up and claimed your Google My Business page. Now it’s time to optimize it! This post offers a few tips from The Small Business Marketing Academy to help you get started.
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Not sure what to blog about? Having trouble getting started on that white paper? Here’s what marketing expert John Jantsch has to say on the topic:
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You really can’t even dream about showing up for local searches unless you claim and optimize your Google My Business Page.
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