Speaking that Connects: Decent and Excellent Are Not the Same

My colleague Eileen Sinett is an expert at helping professionals develop as public speakers. In this post she shares best practices from her book, “Speaking that Connects”. If you are a professional who wants a marketing advantage, says Eileen, become as skilled a presenter as you are an expert in your field.

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More about Blogging: What Should I Write?

More about Blogging: What Should I Write?

Wondering what you should blog about? This post can help.

It happens to most business owners who start blogging. You start with good intentions and lots of ideas to write about. Then after the twenty-fifth post or so, you hit the wall. You’re out of ideas.

 

Fortunately for those of us who regularly get writer’s block, Karol K, a contributor to Problogger.com, came up with an extensive list of the different types of blog articles.

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Hyperlocal Is the New Reality

I became fascinated with the rise in hyperlocal media when Patch.com rolled into my home town of Westfield, NJ, two years ago. I recently met Mindy Scarlett, the new editor and publisher of the Scotch Plains/Fanwood edition of The Alternative Press, a rival to the Patch.  I asked Mindy to share with The Marketing Advantage readers her views on hyperlocal media and its role in reporting local news.

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Is Your New Year’s Resolution to Get More Customers?

Is Your New Year’s Resolution to Get More Customers?

If your goal is to get more customers in 2012, this January 11, 11:30AM webinar is for you

Is your New Year’s resolution to grow your business and get more customers? You’re off to a great start!

But where will you go from there? Do you know how to get more customers?

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2011’s Biggest Lesson: Resilience

Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down that’s wrong.
– Muhammad Ali

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Use Small Business Saturday to Promote Your Business

Use Small Business Saturday to Promote Your Business

Amex offers free tools so you can take advantage of Small Business Saturday to promote your business

The second annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Sponsored by American Express and supported by dozens of small business organizations, the event will be held on November 26 this year – the Saturday between Black Friday and Cyber Monday.

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7 Ideas for Attracting Customers

By Loraine Kasprzak, MBA

7 Ideas for Attracting Customers

There are better ways to attract customers to your business.

I gave a talk recently to the Just Think B.I.G. Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how to attract the attention of prospective customers.

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IBM and Social Media: 7 Tips for Midmarket Businesses

By Loraine Kasprzak, MBA

IBM and Social Media: 7 Tips for Midmarket Businesses

7 tips midsize businesses can apply to their social marketing

This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom online community to collaborate with mid-market B2B companies. The community has since merged with other IBM midsized business social media channels, including a Facebook page, LinkedIn group, etc.

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IBM’s Lessons Learned in Social Business

IBM’s Lessons Learned in Social Business

You can do social the hard way, or read these lessons learned by the IBM mid-market team

By Loraine Kasprzak, MBA

“I didn’t fail; I just found a thousand ways that didn’t work.” – Thomas Edison

In my previous post, I highlighted how IBM uses digital and social marketing to build its online eminence (think: Watson on Jeopardy), leverage the intellectual capital of its 400,000 employees, and provide deep-level content for its target audiences. This post resulted from my conversations with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business.

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Big Blue Blogs? IBM Goes Social

By Loraine Kasprzak, MBA

 

Big Blue Blogs? IBM Goes SocialWatson. Big Blue. Lotus. What comes to mind when you read these words? Most of us associate them with IBM, the Fortune 50 technology and consulting company. What you might not associate with IBM is social media, but the company is going social in a big way. By 2012, 90-95% of IBM’s marketing budget will be spent on social and digital tactics, including social and online media, blogging, online communities, and content delivery.

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