All or Nothing at All

All or Nothing at All

Companies that are successful on Facebook make an effort to communicate frequently with fans — turning casual followers into brand advocates.

Why your commitment to Facebook makes all the difference

By Christian DeGobbi

I believe Frank Sinatra put it perfectly.  In life, whether it be personally or professionally, either you give it all you got or don’t bother.  To quote the master crooner, “There ain’t no in-between.”  When it comes to Facebook, this could not be more true.

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How to Market Your Business with an eBook

Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.

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7 Ways to Make Twitter Work for You Right Now

7 Ways to Make Twitter Work for You Right Now

Audience engagement is the goal of these 7 easy to use Twitter tips

By Loraine Kasprzak, MBA

Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings. 

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Building Local Word-of-Mouth for Your Business

Building Local Word-of-Mouth for Your Business

When KC Creative relocated cross-country, owner Kathy Fulton had to do more than move boxes. She had to build another local referral network.

By Loraine Kasprzak, MBA

Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone as high energy as Kathy was thrown for a loop when she had to relocate her business not once, but twice, in three years. After each move – from Chester, NJ, to Richmond, VA, in 2005 and then to St. Louis, MO, in 2008 – Kathy has had to re-establish her business in a town where her reputation and the quality of her work were unknown.

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6 Tips from a ‘Gen Y’ Professional for Building Your Social Media Network

Maura Yost must have been born with a BlackBerry in her hand.  As a 20-something IT professional, she navigates Facebook, LinkedIn, and other social networking sites with the ease typical of Generation Y. Recently I asked Maura to share some of her tips from the 5+ years she’s been involved in social networking. Her insights are relevant for business owners and others who want to build their social media network. Here’s what Maura had to say:

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13 Ways to Level Up Your Marketing in 2011

13 Ways to Level Up Your Marketing in 2011

Use these 13 ideas to help strengthen your marketing program in 2011

By Loraine Kasprzak, MBA

Is your same-old marketing getting the same old results? Here are the some of the ideas I’m sharing with Advantage Marketing clients to help them build a stronger marketing program in 2011:

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15 Tips for Creating Engaging Content

15 Tips for Creating Engaging Content

Write as if you were having a conversation with the reader.

By Loraine Kasprzak, MBA

Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.

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How Professional Service Firms Can Get Started in Social Media

By Loraine Kasprzak, MBA

How Professional Service Firms Can Get Started in Social MediaIn my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your firm.

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Does Social Media Fit in Your Professional Services Marketing Plan?

By Loraine Kasprzak, MBA

Does Social Media Fit in Your Professional Services Marketing Plan?“How can we use social media?”

That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.

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Do You Speak Twitter? Top 10 Twitter Terms You Should Know

Do You Speak Twitter? Top 10 Twitter Terms You Should Know

An example of a Twitter timeline

By Loraine Kasprzak, MBA

If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing your brand.

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