15 Tips for Creating Engaging Content

15 Tips for Creating Engaging Content

Write as if you were having a conversation with the reader.

By Loraine Kasprzak, MBA

Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.

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How Professional Service Firms Can Get Started in Social Media

By Loraine Kasprzak, MBA

How Professional Service Firms Can Get Started in Social MediaIn my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your firm.

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Does Social Media Fit in Your Professional Services Marketing Plan?

By Loraine Kasprzak, MBA

Does Social Media Fit in Your Professional Services Marketing Plan?“How can we use social media?”

That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.

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Do You Speak Twitter? Top 10 Twitter Terms You Should Know

Do You Speak Twitter? Top 10 Twitter Terms You Should Know

An example of a Twitter timeline

By Loraine Kasprzak, MBA

If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing your brand.

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Letting Your Customers Have Their Say

Letting Your Customers Have Their Say

Establishing ongoing conversations with customers can benefit your company in more ways than one.

By Loraine Kasprzak, MBA

At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com.

“We have lots of customers,” Alex told me. “but we really don’t do much with them after the initial sale. We need to start building relationships with them.”

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Clear and Simple Elevator Speeches Hook Prospects

by Loraine Kasprzak, MBA

Your stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting in the dentist’s chair, awaiting a root canal? No, you’re about to give your elevator speech and haven’t a clue what to say.

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7 Secrets to Marketing in an Economic Downturn

Powerful ideas for getting more from your marketing

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What’s Your Marketing ROI?

What's your marketing ROI?

Analyzing ROI can reveal which tactics are working and which aren’t

By Loraine Kasprzak, MBA

A retired executive who is starting up a new company recently asked me, how does a business owner know if they are getting a return on their marketing investment?

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Write a Killer White Paper to Build Immediate Credibility

Write a Killer White Paper to Build Immediate Credibility

Using white papers are a best practice for positioning you and your company as experts

A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility.

By Loraine Kasprzak, MBA

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Let Testimonials Sell for You

Let testimonials sell for you

Add testimonials to your marketing mix and create instant credibility

By Loraine Kasprzak, MBA
Who doesn’t like to receive positive feedback from customers?

Hearing “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for,” or “Your insight helped us solidify and fine tune our message for our marketplace,” can give you a tremendous boost and let you know you’re serving your customers well.

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