Entrepreneur and Advantage Marketing client Deborah Palacio was a guest recently on The Secrets of Success Women Entrepreneurs Radio program. Deb runs WebUndies.com,a business that she started in her basement in 1999, when few retailers were selling online. Today WebUndies is a $1.5 million business – and growing. The company sells licensed character underwear and loungewear at affordable prices with exceptional customer service.
Wouldn’t it be nice to expand your selling opportunities at low cost, and without hiring extra sales people? You can, when you co-market your products or services with other businesses.
When you cooperate with other businesses to promote your products and services jointly, you can reach more customers while sharing the cost. Co-marketing can also differentiate you from your competition because you can offer customers a richer buying experience.
by Christian DeGobbi, PCM
For businesses both large and small, integrating Facebook effectively into your marketing activities not only makes a lot of sense but can change the way your clients and prospects view your company.
I had the opportunity to present “What’s the Big Deal about Blogging?” to the Institute of Management Consultants New Jersey Chapter. Many of the consultants who attended were new to blogging, so I shared the checklist below to help them get started.
by Loraine Kasprzak, MBA
$50,000 balloons and techies who can’t write are just two of the ways small business owners mess up their marketing, waste their money and then don’t achieve their business growth targets.
Here’s my top ten list of marketing mistakes business owners make:
by Loraine Kasprzak, MBA
My neighbor Stewart used to be a milkman with his own route through Westfield and the neighboring New Jersey towns. He’d get up at 1:00 AM every weekday to load his truck and make his deliveries, returning home by noon to wash the truck and do paperwork. Stew worked hard.
Stew and I were chatting at a neighbor’s party one Saturday evening and over a few drinks we got to talking about the challenges of running a business. Turns out the guy who bought Stew’s route had run the business into the ground. “He didn’t take care of his customers,” Stew declared.
Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what Karl and his expert team had to say.
by Patrick Lefler
For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author and entrepreneur Steven Gary Blank perhaps says it best when talking about the risks for these types of companies:
Has social media put an end to email? I doubt that we’re going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you’re seeing. Based on what I’ve observed in my own business, I’ve come to these conclusions:
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