The Marketing Advantage

The Marketing Advantage

Customer confidence is becoming increasingly hard to earn and maintain during these uncertain times.

Companies must take the initiative to make the most of conversations with customers, whether they are physically distanced, masked face-to-face interactions or via text based emails. These tips can help…

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Are you struggling to stand out from your competitors? You’re not alone. In a world of noise and lots of competition it’s important for you to thoughtfully, strategically, and methodically work towards differentiating your business from your competition by creating…

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Do you ever wonder what’s actually working and what’s not? Is your marketing strategy measurable? Let’s look at the term “marketing strategy”. Do you have one, or are you taking a shotgun approach and hoping you hit the target? Without…

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In a previous blog post we shared social media tips for your business. Here are 3 more expert recommended tips that are proven to work! 1. Take a Unique Approach to Each Platform It’s important to recognize every social platform…

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Social media continues to surge as a channel for businesses to market themselves and engage with customers. And with its continued growth and popularity, there’s no shortage of “how-to” advice out there directed at businesses trying to scale up. Experts…

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Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on engagement rates when they measure success. Here are three alternative approaches which will allow you to dig deeper into your audience’s…

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