Everything I Learned about Building Customer Loyalty I Learned from the Milkman

by Loraine Kasprzak, MBA My neighbor Stewart used to be a milkman with his own route through Westfield and the neighboring  New Jersey towns. He’d get up at 1:00 AM every weekday to load his truck and make his deliveries, returning home by noon to wash the truck and do paperwork. Stew worked hard. Stew […]

Social Media’s Dark Side: Phishing and Scams

Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what Karl and his expert team had to say.

How Businesses Can Take Advantage of Social Media

I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich Kazimir interviewed me about how small businesses can take advantage of social media. Here are some excerpts from our conversation.

Unexpected Customers from Unexpected Markets

by Patrick Lefler For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author and entrepreneur Steven Gary Blank perhaps says it best when talking about the risks for […]

Has Email Marketing Become “Old School?”

 By Deborah Bailey Has social media put an end to email? I doubt that we’re going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you’re seeing. Based on what I’ve observed in my own business, I’ve come to these conclusions:

Is There a Book in Your Future?

By Loraine Kasprzak, MBA Is writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads. But writing a book can be a daunting task, so I was I was glad to attend a recent […]

All or Nothing at All

Why your commitment to Facebook makes all the difference By Christian DeGobbi I believe Frank Sinatra put it perfectly.  In life, whether it be personally or professionally, either you give it all you got or don’t bother.  To quote the master crooner, “There ain’t no in-between.”  When it comes to Facebook, this could not be […]

How to Market Your Business with an eBook

Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.

7 Ways to Make Twitter Work for You Right Now

By Loraine Kasprzak, MBA Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings. 

Building Local Word-of-Mouth for Your Business

By Loraine Kasprzak, MBA Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone […]