Does Social Media Fit in Your Professional Services Marketing Plan?

By Loraine Kasprzak, MBA “How can we use social media?” That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.

Do You Speak Twitter? Top 10 Twitter Terms You Should Know

By Loraine Kasprzak, MBA If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing […]

Letting Your Customers Have Their Say

By Loraine Kasprzak, MBA At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com. “We have lots of customers,” Alex told me. “but we really don’t do much with them after the initial […]

Clear and Simple Elevator Speeches Hook Prospects

by Loraine Kasprzak, MBA Your stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting in the dentist’s chair, awaiting a root canal? No, you’re about to give your elevator speech and haven’t a clue what to say.

7 Secrets to Marketing in an Economic Downturn

Powerful ideas for getting more from your marketing

What’s Your Marketing ROI?

By Loraine Kasprzak, MBA A retired executive who is starting up a new company recently asked me, how does a business owner know if they are getting a return on their marketing investment?

Write a Killer White Paper to Build Immediate Credibility

A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility. By Loraine Kasprzak, MBA

Let Testimonials Sell for You

By Loraine Kasprzak, MBA Who doesn’t like to receive positive feedback from customers? Hearing “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for,” or “Your insight helped us solidify and fine tune our message for our marketplace,” can give you a tremendous boost and let you know you’re […]