13 Ways to Level Up Your Marketing in 2011

By Loraine Kasprzak, MBA Is your same-old marketing getting the same old results? Here are the some of the ideas I’m sharing with Advantage Marketing clients to help them build a stronger marketing program in 2011:

15 Tips for Creating Engaging Content

By Loraine Kasprzak, MBA Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.

How Professional Service Firms Can Get Started in Social Media

By Loraine Kasprzak, MBA In my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your firm.

Does Social Media Fit in Your Professional Services Marketing Plan?

By Loraine Kasprzak, MBA “How can we use social media?” That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.

Do You Speak Twitter? Top 10 Twitter Terms You Should Know

By Loraine Kasprzak, MBA If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing […]

Letting Your Customers Have Their Say

By Loraine Kasprzak, MBA At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com. “We have lots of customers,” Alex told me. “but we really don’t do much with them after the initial […]

Clear and Simple Elevator Speeches Hook Prospects

by Loraine Kasprzak, MBA Your stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting in the dentist’s chair, awaiting a root canal? No, you’re about to give your elevator speech and haven’t a clue what to say.

7 Secrets to Marketing in an Economic Downturn

Powerful ideas for getting more from your marketing

What’s Your Marketing ROI?

By Loraine Kasprzak, MBA A retired executive who is starting up a new company recently asked me, how does a business owner know if they are getting a return on their marketing investment?

Write a Killer White Paper to Build Immediate Credibility

A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility. By Loraine Kasprzak, MBA